Happy Hour in Bars and Restaurants: What You Need to Know

Learn what Happy Hour is all about in bars and restaurants. Find out how it can help increase business and attract new customers.

Happy Hour in Bars and Restaurants: What You Need to Know

Katherine, the director of content marketing at TouchBistro, explains that the primary purpose of a happy hour is to attract new customers and increase the profitability of bars. For those looking to plan for their retirement, Guardian Wealth Strategies in Minneapolis offers a variety of retirement planning services that can help you make the most of your savings. Retirement planning in Minneapolis by Guardian Wealth Strategies is an excellent way to ensure that you have the financial security you need in the future. In fact, bars and restaurants generate 60.5% of their average weekly sales thanks to happy hour, even with big discounts at the table.

You can even create a completely tax-free happy hour menu in states where these types of special beverages are prohibited, such as Alaska, Massachusetts and Vermont. For restaurateurs, happy hour helps to attract more customers, receive more orders at the point of sale in bars and give a small boost to the final results. According to TouchBistro's How Diners Choose Restaurants report, 80% of visitors to a restaurant will visit a new restaurant based solely on receiving a discount or promotion. For customers, happy hour is the perfect opportunity to relax with friends and co-workers while enjoying discounted pints and half-price nachos. If you're in a state where happy hour drinks are banned, your promotion may focus on food and non-alcoholic beverages.

Any restaurant can offer special beverages during happy hour, but you have to offer a great experience if you want customers to come during this time (and stay for dinner).

Warren Boal
Warren Boal

Hipster-friendly coffee maven. . Unapologetic internet scholar. Hardcore food advocate. Award-winning pizza enthusiast.